White Hat Link Building: An Important Piece of the SEO Puzzle

By Wesley Cable

Last Updated: January 18, 2023
Reading Time: 9 minutes

Regarding search engine optimization (SEO), link building is the most challenging, time-consuming, and difficult part of the process. Coming up with new ideas for white hat link-building strategies can be difficult, but also essential if you want your website to rank high in search engines like Google.

With so many websites competing for top positions on search engines and scrambling for the coveted organic search traffic, getting attention from other sites and blogs is essential to your success. White hat link building is the most important piece of the SEO puzzle which also includes creating great content and keyword research.

Carefully read through this detailed white hat link building guide and you will be well on your way to top rankings with Google.

Before we get into the specific white hat link-building ideas, let’s talk about what white hat link-building is. Link building is the process of creating and promoting content that encourages other websites to link back to your website. This is a crucial part of the search engine optimization (SEO) process because it helps search engines like Google identify that your website has valuable, relevant content.

The main goal of link building is to increase the authority of your website by getting other websites to link to yours. This helps your website rank higher in search results, making you more visible to potential customers.

White Hat Link Building is part of a White Hat SEO strategy.

White Hat Link-building and Search Engines

White hat link building is the process of acquiring links from high-quality websites to improve search engine rankings. The main difference between white hat and black hat link-building tactics is that white hat tactics are intended to comply with search engine guidelines, while black hat tactics are not. 

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Link building has long been a key ranking factor for search engines, but the algorithm details have changed over time. In the early days of SEO, it was enough to simply acquire any links from any website. However, as Google and other search engines became more sophisticated, they began to penalize sites that engaged in low-quality or spammy link-building tactics. As a result, white hat link building has become increasingly important for those looking to improve their search engine rankings. 

There are several white hat link-earning techniques that can be used to acquire links from high-quality websites, including guest blogging, blog commenting, and infographics. However, one of the most effective ways to build white hat links is through resource pages.

Resource pages are pages on high-authority websites that list quality resources in a particular niche or industry. If you can get your website listed on a resource page, it can provide a big boost to your domain authority and help you rank higher on search engine results pages.

How to Find Great Linking Opportunities

If you want to increase your visibility and get more traffic to your website, you need to start focusing on link building. The most important thing you can do to get started is to find white hat link-building opportunities.

The best way to do this is to look at the current link profile of your website and see what you can improve. You can do this either manually or with the help of a tool like Ahrefs. There are many different links out there, so it’s important to know what links are best for your website. For example, anchor text links are the most effective type of link.

Here are a few white hat link-building strategies businesses can use to help build authority in the eyes of search engine algorithms.

Guest post on authoritative websites in your industry

One of the most common (and easy) ways to build white hat backlinks is using article marketing. Article marketing, also known as guest posting, is when you create a new article or blog post that is relevant to your niche, and then publish it on another website or blog with a link back to your website/URL.

Guest posting is a great way to build links because you aren’t asking other site owners to link to your website, you’re offering them a relevant piece of content in exchange for a link. As long as your guest posts are interesting and helpful, other websites will be more than happy to publish it and link back to your site.

You can do this either manually or with the help of a tool like BuzzSumo or Outbrain, which helps you find sites that are publishing content related to your industry so you can solicit them for white hat backlinks meaning you can ask them if they would be interested in trading your great content for links.

However, it’s important to choose the sites you are guest posting for carefully. You want to make sure you are only guest posting for high-authority blogs or websites that are likely to attract new readers.

Create infographics and videos that are interesting and engaging.

One of the best ways to get high-quality backlinks is to create interesting and engaging content. This can include infographics and videos, as well as well-written articles and blog posts. Not only will this help to attract attention from other website owners and bloggers, but it will also show that you are an authority on your chosen subject.

As a result, they are more likely to link to your content when they are writing about related topics. Additionally, by creating content that is truly valuable and share-worthy, you are more likely to get natural backlinks from people who simply want to share your content with their audience. So if you’re looking to build high-quality backlinks, focus on creating great content that people will want to read, watch, and share.

Publish case studies and research papers that are valuable to your audience.

Publishing case studies and research papers can be an effective link building strategy since online media outlets are often looking for new content to share with their audience. If you can provide them with high-quality, well-researched papers that are relevant to their readership, they’ll be more likely to link back to your site.

This not only helps to get your name and work in front of a larger audience but also provides valuable link equity that can improve your SEO. Additionally, sharing your research on your own blog or website is a great way to build up your online presence and attract backlinks from other websites.

Promote your content on social media and through other online channels.

The more backlinks you have, the higher your website will rank in search engine results pages. There are several ways to get backlinks, but one of the most effective methods is to promote your content on social media and other online channels.

When you share your content on social media, you are essentially giving other people the opportunity to see it and link to it. Similarly, when you guest post on other websites, you can include a link back to your website. These links will not only help to improve your SEO, but they will also lead to referral traffic.

In other words, people who click on these links will be taken to your website, where they may be more likely to convert into customers or subscribers. While there are several white hat SEO techniques that you can use to get backlinks, promotion is one of the most effective methods.

Broken Link-building

A broken link is a link on a web page that leads to an error message, instead of the page the user expected. In other words, it’s a dead end.

Broken links can cause problems for both users and search engines. For users, broken links can be frustrating and confusing. For search engines, broken links can mean lower rankings because they indicate a lack of quality control on the website.

Fixing broken links can be a solid link-building tool. Broken links can be fixed by repairing or replacing the link on the website. Broken backlink building is a process used by SEO professionals to get relevant links as part of an SEO strategy. First, you need to use a tool that will help identify sites with a backlink profile that includes broken links.

The goal of this method is to get high-quality backlinks from these sites by fixing the broken links. This can be done by contacting the site’s owner and letting them know about the broken links and offering them an alternative piece of content with your link in it to replace the broken link. This is a win-win for both parties as you get a link and the other site has one less broken link bringing them down.

While backlinks are an important part of any white hat SEO strategy, there are also several risks associated with link building. One of the most common risks is that of link farms. Link farms are websites that exist solely to generate backlinks, and they often use spammy or low-quality links. These links can harm your website’s ranking, rather than improve it.

Additionally, link building can be time-consuming and expensive if you decide to purchase links, and there is no guarantee that the purchased link will lead to improved rankings. As such, it is important to carefully consider the risks and benefits of link building before implementing it as part of your SEO strategy.

Frequently Asked Questions

Here are some of the most asked questions relating to link building.

Black hat link building is part of a set of techniques called black hat SEO. Black hat SEO includes using link schemes, private blog networks, and low-quality websites. Black hat link building is the process of building links from a low-quality website in an attempt to manipulate Google’s webmaster guidelines. This practice is considered unethical and can result in penalties from search engines.

Black hat link building typically involves acquiring links from sites that are irrelevant to the content of the site being linked to, or from sites that are known to engage in spammy practices. In some cases, black hat link builders will also create artificial links by using automated tools or services.

Building links from low-quality sites can hurt a site’s search engine rankings. In addition, it can also lead to the site being penalized by search engines. As such, black hat link building is generally not considered a good SEO practice.

Grey hat link building falls somewhere between white hat methods which are the correct way to build links and black hat methods which can get you in trouble with search engines. Grey hat link building involves techniques that won’t necessarily get you in trouble with Google but may be looked at unfavorably.

One of the most challenging aspects of white hat link building is that it requires a significant investment of time and resources. Creating high-quality content that will earn links from other reputable websites takes a lot of effort. In addition, white hat techniques such as guest blogging and broken link building can be very time-consuming.

As a result, white hat link building can be a daunting task for even the most experienced SEO professionals. However, the rewards can be well worth the investment, as white hat link building can help to earn links from authority sites that can provide a significant boost to your website’s visibility in search engine results pages.

The simple answer is yes, white hat methods still work and are effective in building authority and increasing your ranking with search engines.

However, it’s important to understand that the landscape of SEO has changed considerably in recent years, and the old methods of link building are no longer as effective as they once were.

To build authority and rank well with search engines, it’s now necessary to focus on creating high-quality content that people will want to share. This can be done by publishing blog posts, infographics, white papers, and other types of content on your site, as well as promoting this content through social media and other channels.

By taking a white hat approach and focusing on creating quality content, you can still build authority and increase your ranking with search engines.

Ahrefs is on of the best tools available to help with white hat link building and they have many helpful resources to help you like this.


Link building can be difficult to manage, but it is also important to the success of your website. If you want your site to rank highly in the search engines, then you need to be able to prove to Google that your content is valuable and relevant.

All of the white link-building ideas listed above are great ways to attract attention to your website. However, you also need to make sure that you are creating high-quality content and optimizing your website for search engines. If you do this, you’ll be well on your way to building links and increasing your traffic.

About the Author

Wesley Cable

I want to help businesses grow by making their websites and blogs rank higher in search engines so they can take advantage of free organic traffic. I also love to create optimized content that helps businesses get the results they are looking for.

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