If you want to stand out in the crowded world of search results in 2023, aiming for long-tail keywords is the key.
Highly specific phrases and questions can help you grab a spot at the top of Google related searches while delivering more promising returns than simple terms with tons of competition.
The term “long tail” refers to when demand becomes more focused as searches become longer — think three or more words instead of one or two!
Leveraging these targeted queries puts your business ahead in today’s digital landscape by offering an increased chance for success thanks to their higher conversion rates.
For marketers looking to rank higher in organic search, having the right long tail keywords can be essential. Google Keywords Planner is a great tool for this – but it’s not your only choice!
Here we’ll show you our 10 top tools designed specifically with SEO practices in mind, so that you can get even more out of keyword research and make sure your content stands above the rest.
Let’s explore some strategies together and uncover hidden opportunities through savvy use of these powerful resources!
Our Top 10 Tools to Find Long Tail Keywords
1) SEMrush
SEMrush is my favorite SEO tool by far! With SEMrush’s SEO software suite, you can unlock the power of keyword research to help your business stay ahead of the competition.
Their all-in-one marketing toolkit gives you access to geographic location searches as well as competitive intelligence insights – making it easier than ever for businesses in any industry to identify and target desired long tail keywords.
Start your SEMrush free trial today and see what an advantage this tool can give you against your competition.
2) AnswerThePublic
AnswerThePublic provides invaluable insight into keyword trends – it generates the questions people are asking about your chosen topic on social media, blogs, and forums.
It’s great for discovering comparison keywords too – simply check out its “versus” section and you’ll uncover tons of relevant X vs Y searches (e.g., Instagram vs Snapchat).
The only downside is that there isn’t any search volume data included; if this information is essential to your decision-making process then a different long-tail keyword tool may be more worthwhile than AnswerThePublic Pro’s subscription fee!
3) KWFinder
KWFinder is the ideal tool for any blogger, whether starting out or with some experience. Its user-friendly interface and search feature quickly uncovers hundreds of keywords relevant to your website that are low in competition – each coming with an SEO difficulty score so you know just how realistic it might be to rank high on a given term.
With paid plans come additional features like SERP analysis, keyword tracking, and result filtering – but don’t worry if you want to trial them first as this resource offers free trials too! Just bear in mind though that KWFinder caters specifically to Google SERPs; if targeting other search engines use another long-tail keyword provider instead.
4) GrowthBar
Boost your SEO efforts with GrowthBar! With a keyword database of over 2 billion entries, it is one of the largest in the world – and includes related keywords, search volume data, competitiveness ratings, Google Ads CPCs as well as a unique “value of position one” metric.
In addition to that powerful toolset, there’s also an AI-powered writing assistant which can generate meta descriptions or full blog posts just by clicking a button.
Last but not least you get built-in audit features allowing you to evaluate how optimized any content piece really is! Make sure your SEO campaigns are always on point with GrowthBar.
5) Wordtracker
If you’ve ever experienced the frustration of keyword research providing nonsensical results, Wordtracker’s cutting-edge tool has got your back!
Their organized data files make understanding keywords easier than ever.
Additionally, their niche explorer can help users identify trending words in a given industry — from Google to YouTube and Amazon — all filtered by location for maximum accuracy.
And if that wasn’t enough, they even provide an Academy specifically designed for search engine optimization beginners so no one is left out when it comes to learning about keywords.
Unlock the power of Wordtracker Academy and niche explorer with a free trial! Get up to 12 searches for no cost, plus even more search potential if you sign on.
Discover what paid subscriptions can do for your business goals today.
6) Ubersuggest
Get the upper hand on your SEO strategy with Ubersuggest – an independent keyword tool that has been acquired by Neil Patel and transformed into a powerful resource.
Unlock domain overviews, backlink checking capabilities, and content suggestions based on Google SERPs & Ads data to gain insights on what’s working for competitors, plus access search volume information from prior months all in one place!
Enjoy a free trial today or try it out using limited results at no cost.
7) LongTailPro
LongTailPro has evolved from a simple desktop application to an all-inclusive SEO tool. It is most useful for uncovering long-tail, high CPC keywords that are perfect for paid advertisement campaigns.
With its competitor keyword research, daily tracking search feature, and domain name finder boasting ‘keyword rich’ domains you’ll have the insight needed to determine the profitability of your desired selection – giving every marketeer true power over their ads!
Plus there’s also a free trial available so you can try it before committing any money!
8) SECockpit
If you’re an SEO professional looking to get an edge over your competitors, SECockpit is a comprehensive and powerful tool.
It provides users with access to loads of long tail keyword suggestions from popular sources such as Google Ads, YouTube Suggest, and Amazon Suggest.
Not only that; it goes further by including competitor data so you can compare metrics side-by-side while filtering using additional parameters for more accurate results.
SECockpit gives you unparalleled insight into how well – or not – potential keywords are performing in comparison with those used by other brands!
9) Keywords Everywhere
Keywords Everywhere make it easier than ever to find long-tail keywords that could help you get ahead of the competition.
Its convenient browser extensions for Chrome and Firefox give you quick access to powerful data, including monthly search volume, CPC, and more – all projected onto Google SERPs as helpful widgets!
10) Google Trends
Get in the know with Google Trends, a free tool allowing you to find out what’s trending right now and compare the popularity of different keywords.
Plus, you can easily tailor these results by region or subregion for even more tailored analysis when targeting an audience!
With such insight into popular topics at your fingertips, stay ahead of the curve and gain valuable insights quickly.
How to find Long-Tail Keywords
Want to maximize your web content’s potential? It all starts with identifying the right long-tail keywords!
With so many possibilities to choose from, it can be overwhelming — luckily there are success-proven techniques out there that help narrow down the list and get you on track. Find them here now!
1) Google Autocomplete Suggestions:
If you’re looking to uncover long-tail keyword variations for your online content, Google can be a great starting point. Using its autocomplete suggestions and “People also ask” section will give you insight into what queries are popular with search engine users – all without the need of guesswork!
To get even deeper insights on keywords, try using specialized research tools as well. The power is in your hands now!
2) Start using modifiers like “what” and “how.”
Asking questions is becoming the norm for Google users – and that’s where you come in. To optimize your SEO, consider creating long-tail keywords with modifiers like “what,””how”, or “where.”
Doing so can help reveal what specific issues people are seeking answers to – ensuring these terms appear more frequently when using keyword analysis tools.
For example, if your business specializes in basketball shoes, you will want to focus on long tail keyword searches related to basketball shoes like what are the best basketball shoes for 2023 or how do I find the best basketball shoes?
3) Add qualifiers to short-tail keywords.
Unlock the full potential of your keywords by tailoring them to meet customer expectations! For example, if you are selling umbrellas, consider adding descriptors like color, size or strength.
You can even get creative and incorporate regional information – imagine someone searching for “large heavy-duty umbrellas in Boston”! By homing into specific qualifiers that reflect what customers want from their search results could increase conversion rates significantly.
4) Take a peek at what users are typing into your internal search bar.
Many queries may reveal unexpected insights about the products and answers customers are most interested in! Find out which long-tail keywords people prefer, so you can create content tailored to their needs on both your site and beyond – providing an extra boost for SEO optimization as well.
5) Competitors Research
Harness the power of Google search and SEO tools to get ahead in your competition.
Research what long-tail keywords they use, then look for ways to make those same words work even better within your own content – while giving visitors an improved experience.
You might just find that you’ll uncover new ideas by studying their strategies!
6) Time to run a gap analysis
Are you losing out on opportunities to engage customers through your content? A gap analysis is the answer!
It involves evaluating what topics, keywords and phrases your website currently covers – so that any missing elements can be added.
There’s a range of SEO tools available allowing marketers to audit their keyword rankings in comparison with competitors – enabling them to easily identify new areas for growth.
So why not take advantage today by investigating all the best options available for unlocking long-tail keywords?!
What is a long tail keyword?
A long tail keyword is a type of keyword phrase that typically consists of three or more words. This type of keyword phrase is typically used to narrow down or refine the search query done on Google or other search engines, and thus brings up more specific results.
For example, if you were to input “shoes” into Google as a seed keyword, you would be presented with pages upon pages of results related to shoes – ranging from sneakers to sandals and everything in between.
However, let’s say your exact inquiry was “buy blue men’s running shoes” instead. Inputting this longer tail keyword into the search engine will bring up much more targeted results; only those items that are relevant specifically for the needs outlined in that particular expression will appear on the first page (or any page).
This usage displays why these keywords can be so helpful when it comes to SEO optimization; having keywords tailored precisely to what your target customer might be looking for makes it much easier for them find exactly what they need quickly – improving user experience and customer satisfaction alike!
Long Tail Keyword FAQ
Let’s take a look at some popular questions people ask about long tail keywords.
1 – How do I know if a long tail keyword is a good fit for my website?
To decide if a keyword is a good fit for your website, you need to answer three questions:
1 – Does this keyword phrase have enough monthly searches?
2 – Is my target audience likely to search this phrase?
3 – And, most importantly; is my content relevant enough that I can rank well with this keyword phrase?
2 – What are some common mistakes to avoid when using long tail keywords?
Long tail keywords are a great way to drive more organic traffic to your website, but there are some common mistakes that you should avoid.
The most important mistake to avoid when using long tail keywords is not matching user intent. It’s crucial that you research the user intent behind each keyword before incorporation into your search engine optimization strategy.
For example, if you’re optimizing for the keyword “how to learn French” it’s important to realize that people searching this phrase could have different intentions – they may be looking for information on how to start learning French or what materials they should use in their language studies.
If your page is not tailored correctly and doesn’t provide the reader with accurate and useful information, they’ll quickly move on from your page which will mean lost opportunities and visitors who won’t convert into customers.
Another common mistake when focusing on long tail keywords is over-optimizing or stuffing too many of them onto one page which can lead Google bots and other algorithms picking up on ‘keyword spam.’
Again, it’s essential that you ensure each post contains only a few relevant long-tail keywords in order for them be effective without risking any penalties from search engines.
As well as this, make sure any content isn’t written around these specific terms – don’t just include them because you think they’ll result in better rankings!
Make sure everything reads naturally; otherwise search engines will likely detect this as attempted manipulation of SERPs (search engine results pages).
Finally, when undertaking research prior to implementation of long-tail keywords it’s vital that comprehensive competitor analysis takes place so all opponents’ strengths & weaknesses can be evaluated thoroughly – consider website structure & design accurately alongside outdated/current content.
With thorough competitor analysis being conducted carefully into new understanding about why certain sites rank higher than others due to their usage of relevant & popular words then effective decisions regarding own content production & strategic execution can take place efficiently – ensuring cost-effective results driven by up-to-date industry knowledge!
3 – What are some other tips and tricks for using long tail keywords effectively?
Long tail keywords are a great way to attract more organic traffic to your website, and can be extremely effective when used correctly. Here are some tips and tricks for getting the most out of long tail keywords:
1- Do Your Keyword Research
Be sure to do extensive keyword research to find relevant long tail keywords that will fit your content and business goals. Doing so will ensure that you’re targeting the right phrases for your desired audience.
Consider using tools like SEMrush or Google Trends to help identify popular keyword phrases within your industry or niche.
2 – Strategic Placement
Place a few “keywords” in strategic places around your website, such as titles, subtitles, headers, footers etc., in order for search engines such as Google to easily recognize them when crawling through webpages and properly index them into their database.
Ensure you don’t overdo it though – otherwise you could be penalized by search engines for keyword stuffing/ spammy practices!
3 – Use LSI Keywords
Using similar words related (LSI = Latent Semantic Indexing) with specific terms is another great strategy that can make use of long tail keywords effectively since they provide context clues to search robots regarding what topics the page may contain information about (i..e ‘Sliding Doors’ -> ‘Bifold Doors’, etc.). Utilizing LSIs will increase the chance of showing up on SERPs with multiple results per query so you have more opportunity at being seen by potential customers!
4 – Keep Content Fresh & Relevant
In order for pages indexed with long tail words/ phrases to stay visible on SERPs, keep content fresh by regularly updating websites with new info & articles which include updated relevant topics people might be searching for online today!
This may also mean adjusting language within existing content structure from time-to-time if necessary too; in order drive better relevance & accuracy around certain subjects from an SEO perspective & user experience standpoint alike…So make sure any changes align seamlessly into original written material without losing its natural flow overall still yet remain SEO friendly still just same too!
5 – Leverage Ad Campaigns
Once you have a list of identified profitable key terms focus efforts on running targeted ad campaigns specifically aimed at these longer trajectories thus enabling companies reap rewards faster either off immediate sales or heightened brand recognition leading higher rankings organically post campaign completion along its course….!!
Final Thoughts
Writing engaging content that includes long-tail keywords is key for improving the reputation of your brand and its services. As you can see , there are many resources available to help with finding long tail keywords.
If you can connect your keyword rich content with the right group of people then your chance at creating viral articles shoots up!
When you have great content combined with finding the correct long-tail keywords for your niche, then there’s nothing that can hold you back.
