Do you want to dominate your local market?
Wesley Cable.com is the leading local SEO company in Rocklin, CA. We can help you get more leads and sales from your website by optimizing it for Google search.
We’ll improve your website’s rank for relevant keywords, so you can outrank your competitors.
Not only will we help you dominate your competition, but we’ll also create a powerful social media marketing campaign that will increase brand awareness and drive traffic to your site.
Plus, our blog content writing services will give you fresh, new content to attract organic visitors.
Contact us today for a free consultation! We’ll show you how we can help you achieve online success.
Attention Rocklin, CA Business Owners
As a local Rocklin business owner, you may not know that SEO (search engine optimization) offers the best ROI (return on investment)of any digital marketing strategy like PPC (pay per click) because the investment is small compared to paid advertising and the opportunity is huge.
An a Rocklin SEO consultant, I have used the power of SEO campaigns to grow my own site and sites of other businesses so I know it can work for your new or existing website.
The fact is, that if you are one of the many local Rocklin businesses looking to grow in 2023, and you are not investing in SEO to improve your search results, you will get left behind other sites as competition for customers intensifies.
The truth about SEO is that it’s like other internet marketing services, it takes time and is ever evolving.
Anyone who promises your site can rank higher in search engine results quickly is not being honest.
Let’s take a look at what SEO is and why it is so important for your business.
SEO
SEO is the process of optimizing your website to speak to your customers and search engines like Google to help you increase leads and sales.
The reason we optimize for Google is because they handle over 90% of the search engine market share and 70% of all web searches on search engines are local searches.
This means that your customers in Rocklin, CA are searching for your services on Google everyday. If you site is optimized properly, you can take advantage of all of those opportunities.
SEO can be broken down into few different categories.
1 – Technical SEO
Technical SEO is the practice of optimizing your website’s infrastructure such as URL structure, page speed optimization, images, content layout, meta tags, sitemaps, mobile optimization, and more.
Technical SEO focuses on the technical aspects of a website that affect its ability to generate organic traffic and leads.
This includes factors like loading speed, crawlability indexing issues, redirects, duplication issues, structured data markup and broken links.
2 – On-Page SEO
On-page SEO involves optimizing and improving certain aspects of your website or web page in order to make it more visible and easily found by search engines like Google.
It encompasses various techniques aimed at enhancing the content on the pages of your site, including optimizing title tags, meta descriptions, headings and subheadings, image alt attributes, internal linking structure, anchor text.
Off-Page SEO
Off-Page SEO involves activities outside of the website itself that help to enhance its online presence. This includes link building, social media promotion, content marketing, directory submissions and other tactics.
For a detailed explanation of these SEO terms visit our 101+ SEO Terms Guide.
Local SEO
Local SEO is a special SEO strategy for local businesses to attract customers in the local areas you serve. In Local SEO, there is a focus on optimizing your site and content for local keywords that your customers are searching for on Google.
Keywords are words that your customers type into
Local SEO also focuses on optimizing your business profile on review sites and capturing positive reviews from your customers.
You can learn more about how local SEO works here.
Local SEO Services
Here are the services a good Rocklin SEO company should provide:
1. Optimize Your Google Business Profile Listing (Formerly Google My Business)
One of the most important local SEO services is optimizing your Google Business Profile. Your GBP listing is what appears in the “Map Pack” when someone searches for a keyword related to your business, such as “plumber in Rocklin.”
To optimize your GBP listing, you need to make sure that all of your information is accurate and up-to-date.
This includes your business name, address, phone number, hours of operation, and website URL. You should also make sure to incorporate keywords into your listings for relevant keywords related to your business.
You should also add photos and videos, as well as create compelling descriptions of your products and services.
2. Claim Your Local Listings
Another important local SEO service is claiming your local listings. Local listings are online directories where businesses can list their contact information and website URL.
Some of the most popular local listings include Yelp, Angie’s List, and Citysearch.
Most people don’t realize that these listing companies do not need your permission to create a listing for your business so its best to claim your listing so it can be properly optimized when your potential customers find you.
Claiming your local listings also helps to ensure that your business information is accurate across the web.
It also allows you to add photos, videos, and descriptions of your products and services.
Additionally, claiming your listings can help to improve your visibility in search engine results pages (SERPs).
3. Optimize Your Website for Local Search
In addition to optimizing your GBP listing and claiming your local listings, you also need to optimize your website for local search.
This means including relevant keywords on your website that are related to your business location and services.
For example, if you are an electrician in Rocklin, you would want to include keywords such as “Rocklin electrician” and “electrician services in Rocklin.”
You should also include your business name, address, and phone number (NAP) on every page of your website.
This helps search engines verify that your website is associated with a specific location.
4. Reviews and Testimonials
Reviews and testimonials may be the most important part of local SEO. Capturing positive reviews from your happy customers on the most popular review sites can help to improve your search engine rankings, help you build a solid reputation, and attract new customers.
Your Rocklin SEO services company should be able to tell you the best ways to get positive reviews and how to address negative reviews.
5. Social Media Marketing
Social media marketing is another important local SEO service. Creating and maintaining a strong presence on social media sites like Facebook, Twitter, Instagram etc, can help you to connect with potential customers and promote your business, increase brand recognition, and bring in more customers
Any agency offering Rocklin SEO Services should be able to help you with your social media marketing strategy including how to establish a social media marketing campaign, the ideal posting frequency, and how to optimize your content.
6. Local Content Marketing
Creating content that is relevant to the city or town you do business is also important for local SEO success including appropriate keyword research.
This means writing blog posts, articles, or even creating videos about local events or businesses, that can help to improve your search engine rankings and attract new clients to your website.
7. Directory Listings
Finally, one of the most important local SEO services is making sure that your business is listed in relevant online directories. These days, there are numerous online directories that cater specifically to businesses in different cities and towns.
By making sure that your business is listed in these directories, you can improve your chances of being found by potential customers who are searching for businesses like yours
Common questions regarding SEO for businesses
1 – Can business optimization through SEO work for a new website?
Absolutely! Existing websites may be able to rank faster but a new site can do quite well with the appropriate SEO strategy.
2 – Can an SEO professional guarantee results?
No. Although SEO is proven to work to help businesses increase their sales and organic traffic from Google, due to the constant changes to the Google algorithm, nobody can guarantee specific results.
3 – Which Rocklin SEO company should I work with?
The perfect SEO consultant for your local business is the one you are most comfortable working with.
We take pride in building relationships with our clients because SEO is not a “set it and forget it” strategy.
It’s ever evolving and takes continued monitoring and tweaking so its best to work with someone you are comfortable with.
4 – Does my site need a blog?
Yes, to build local authority in your niche, you should be creating new fresh content regularly for your blog.
It’s suggested that four pieces of content per month is a good place to start.
5 – What does SEO cost?
Each Rocklin SEO company has different rates depending on the services they offer.
Now What?
Now that you know the importance of hiring an SEO professional, its time to pick the right one for your business.
My family and I have lived in Rocklin for over 12 years so we really know the area well. My team of Rocklin SEO experts offers:
- Web Design
- On-Page Site Audit’s and Fixes
- Local SEO Campaigns (Google Business Profile, Local Listings)
- Competitor Research
- Keyword Research
- Social Media Marketing
- Blog content writing
We would love the opportunity to discuss an SEO campaign with you for your business.
Visit us at wesleycable.com and we would love the chance to help a fellow local Rocklin business.
