YouTube SEO: How to Rank YouTube Videos in 2023

By Wesley Cable

Last Updated: December 1, 2022
Reading Time: 6 minutes
How to Rank YouTube Videos in 2023

Many people spend a lot of time creating the perfect YouTube video and then nobody sees it. I have had this happen to me in the past so I know how demoralizing it can be. I often get asked how to rank youtube videos so they get seen by the billions of people who use YouTube.

To rank YouTube videos, there are a few things you need to know. You need make sure your video is optimized for search using SEO, you need to create a strong, keyword rich title, you need to have an eye-catching video thumbnail, and you need to build links to your video.

In this blog post, I will go into more detail about each of these things so you know exactly what you need to do to rank your next video.

How to Rank YouTube Videos in 2023

Let’s take a look at what it takes to rank your YouTube Videos for 2023.

What is SEO and How Does it Work for YouTube Videos?

SEO, or search engine optimization, is the process of improving the visibility of a website or web page in search engine results pages (SERPs). In other words, SEO is about making sure that your site shows up when people are looking for it.

There are two main ways to do this:

– by optimizing your website content so that it is more likely to show up in SERPs for relevant keywords, and

– by building links to your site from other high-quality websites.

Both of these methods are important for ranking YouTube videos as well. YouTube videos can be optimized in several ways, including by choosing keyword-rich titles and descriptions, adding transcripts and closed captions, and creating engaging thumbnails.

In addition, YouTube videos can be promoted through link-building activities such as guest posting and social media outreach. By taking these steps, you can improve the visibility of your YouTube videos and attract more views.

YouTube Use Statistics

Why Create Content for YouTube?

Here are some mind-blowing stats from Hootsuite that show you the power of marketing content on YouTube:

  • YouTube has approximately 1.7 Billion unique monthly visitors
  • 62% of YouTube users visit YouTube Daily
  • Visitors spend an average of 19 minutes per day on YouTube
  • YouTube is the second most visited website (Google is #1)
  • Users spend almost 24 hours each month on the YouTube mobile app.

You can see the rest of the statistics here on their blog.


How to Research the Right Keywords for your YouTube Video

Before you begin creating your YouTube video, it’s important to do some keyword research to ensure that your video will be found by the right people. Not only will you need the appropriate keywords for your video captions but also for the title.

There are a few different ways to go about this. First, you can use a YouTube keyword tool like the free tool provided by Ahrefs. This tool allows you to enter a keyword or phrase and see how many people are searching for that term on YouTube.

This is a great way to get an idea of the potential reach of your video. If you cannot find data on a keyword you are thinking of using in your content, its likely that your video isn’t going to see much traffic.

You can also use Google AdWords Keyword Planner. This tool lets you enter a keyword or phrase and see how much competition there is for that keyword. It’s harder to get traffic to your videos that are optimized for keywords that are competitive so select your keywords carefully.

Based on this information, you can decide whether or not to include that keyword in your video title and description.

Finally, you can also simply use Google search to see what keywords are being used most frequently about your topic. By doing some simple keyword research, you can ensure that your YouTube video reaches the widest possible audience.

YouTube Video Optimization

Optimize your Video Title, Description, and Tags for Better Ranking

If you want your videos to rank higher in search engine results, there are a few things you can do to optimize them.

  • Make sure your title is descriptive and includes relevant keywords.
  • Write a compelling description that includes additional keywords and entices viewers to watch.
  • Be sure to tag your videos with relevant keywords so they can be easily found by searchers.

By taking these steps, you can improve your chances of ranking higher in search results and getting more views for your video.

YouTube Thumbnail Example

Create an Engaging YouTube Video Thumbnail

Another way to get more views for your YouTube videos is to create an engaging thumbnail. The thumbnail is the image that viewers see when they are browsing through search results or related videos.

If you want your thumbnail to stand out, it’s important to think about how to make it eye-catching. You can use bright colors, interesting graphics, and attractive text to grab attention.

It’s also important to make sure your thumbnail accurately represents the content of your video. Viewers are more likely to click on a video that looks like it will be interesting or entertaining.

You can easily create great thumbnails using Canva. Canva has templates for YouTube Video thumbnails that you can use to create your thumbnail in a matter of minutes. If you aren’t creative, you can also hire a freelancer from Fiverr or Upwork to do the work for you and it wont cost you a lot of money.

Just take your time and don’t rush the creation of the thumbnail because it can be the difference between someone clicking on your video or continuing to scroll.

Content Marketing for YouTube

Increase Viewership with Effective Marketing Strategies and Backlinks

There are several ways to promote your YouTube videos and increase viewership. One of the most effective methods is social media sharing.

Make sure to post links to your videos on your social media profiles and encourage viewers to share them with their friends.

You can also use social media ads on platforms like Facebook, Twitter, and Instagram to reach a wider audience.

Additionally, you can reach out to bloggers and other websites in your niche and ask them to embed your video on their site. This will help you get links back to your video and improve its ranking in search engine results pages.

Finally, don’t forget to use YouTube’s advertising platform to promote your videos. By using these marketing strategies, you can increase viewership for your YouTube videos and improve their visibility online.

Monitor Progress

Monitor Your Progress and Make Changes As Needed

One of the best ways to monitor the progress of your SEO efforts for your YouTube videos is to use a tool like Google Analytics. This tool lets you see how many people are visiting your video pages, where they are coming from, and how long they are staying on your site.

This information can help you determine which marketing strategies are working best and which ones need to be adjusted.

It’s also important to keep track of your keywords and rankings. You can use a tool like Ahrefs to track your ranking for specific keywords over time.

By using these tools, you can track the progress of your SEO efforts and make changes as needed to improve the visibility of your videos.



SEO for YouTube videos is a great way to get your content seen by more people. By using the right keywords, optimizing your video title, description, and tags, and using effective marketing strategies, you can increase viewership and see better results.

Remember to monitor your progress and make changes as needed to continue achieving success. Start using these techniques today and you will be amazed at what you’ll see!


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